There was a phase where every design choice I made was shaped by what other designers might think.
Perfect grids, aesthetic micro-interactions, pixel polish — everything was built for validation, not users.

It looked great.
It just didn’t work great.

That’s when I realized I wasn’t designing for people anymore. I was designing for approval.
What Is Brand Identity and Why Does It Matter?

The Design Bubble

The design world can easily turn into a loop — familiar layouts, muted palettes, and the same “clean” patterns dressed up as innovation.
It’s comfortable, but comfort isn’t the goal.When design becomes a competition of visuals, it loses its connection to purpose.

The Shift

The change happened when one of my cleanest, most detailed projects underperformed.
Users didn’t engage. The business saw no lift.
It was a quiet reality check — design doesn’t succeed when it’s admired, it succeeds when it works.

I stopped chasing polish and started chasing clarity.
Now, every layout, flow, and element starts with one question: Will this help someone get what they came for faster?

Designing Beyond the Feed

Design isn’t about impressing people who already understand design.
It’s about simplifying decisions for the ones who don’t.
If a button looks off-trend but drives conversion, I’ll take that over aesthetics any day.

I’d rather create something useful than something “beautiful” that no one uses.